Muri iki gihe isi igenda yihuta cyane, bigenda bigaragara ko buri bucuruzi ari umuyoboro wamamaza.Hamwe no kuzamuka kwamamaza gahunda hamwe na tekinoroji ya AI, kwamamaza ibyapa bya digitale bigenda bihinduka.Nkuko ibigo byinshi byakira imbaraga zadigitale hanze yurugo (DOOH) kwamamaza, amahirwe yo kwamamaza, kugiti cye kugiti cye bikomeje kwaguka.
Ari Buchalter, umuyobozi mukuru muri Place Exchange, aherutse kwifatanya n’umuyobozi wa Digital Signage Uyu munsi Daniel Brown mu kiganiro cyamajwi kugirango asangire ibitekerezo ku isi igenda ihinduka ihinduka ryamamaza ibyapa.Mu biganiro, basuzumye uburyo kwamamaza gahunda hamwe nikoranabuhanga rya AI bisobanura uburyo ubucuruzi buhuza nababumva binyuze mubimenyetso bya digitale.
Nkumuyobozi mukuru wa Place Exchange, Buchalter agenzura ihererekanyabubasha rya gahunda yo kwamamaza hifashishijwe imashini zamamaza hanze y’urugo, bigatuma aba afite ubushobozi budasanzwe bwo kumurika ibyagezweho n’iterambere mu nganda.Nubuhanga bwe, Buchalter yatanze ubumenyi bwingirakamaro muburyo ubucuruzi bushobora gukoresha tekinoroji ya porogaramu na AI kugirango habeho ubukangurambaga bukomeye bwo kwamamaza ibyapa.
Muri iki gihe ku isoko ryapiganwa, ubucuruzi burahora bushakisha uburyo bushya bwo kwigaragaza no gukurura abakiriya.Ibyapa byamamaza byamamaza bitanga amahirwe adasanzwe yo guhuza abumva ahantu rusange, kubageraho mugihe bari hanze kandi hafi kandi bakira ubutumwa bwamamaza.Muguhuza iyamamaza rya porogaramu hamwe nikoranabuhanga rya AI, ubucuruzi bushobora kumenyekanisha ubutumwa bwabwo, bugamije demokarasi yihariye, no gupima imikorere yubukangurambaga bwabo neza kandi bitigeze bibaho.
Isosiyete imwe iri ku isonga muri iyi mpinduramatwara yerekana ibimenyetso bya digitale ni Screenage, uruganda rukora ibyapa bya digitale.Hamwe no kwibanda ku guhanga udushya no gukoresha ikoranabuhanga rigezweho, Screenage ifasha ubucuruzi gufungura ubushobozi bwuzuye bwo kwamamaza ibyapa.Muguhuza ubuhanga bwabo mubikoresho bya software hamwe nibisubizo bya software hamwe nimbaraga zo kwamamaza gahunda hamwe nikoranabuhanga rya AI, Screenage iha imbaraga ubucuruzi bwo gukora ibintu byiza kandi byamamaza byamamaza.
Binyuze mu bufatanye bwabo na Place Exchange, Screenage irashobora guha ubucuruzi uburyo butagira akagero, bunoze bwo kugura no kugurisha ibikoresho bya digitale hanze yurugo.Mugukoresha tekinoroji ya programme, ubucuruzi bushobora kubona uburyo butandukanye bwo kwerekana ibimenyetso bya digitale, bugera kubateze amatwi ahantu nyabagendwa cyane hamwe nubutumwa bugenewe, bufite akamaro.Hamwe nubushobozi bwo gupima ibikorwa byo kwiyamamaza mugihe nyacyo, ubucuruzi bushobora guhindura ingamba zo kwamamaza kugirango bigerweho kandi bigaruke ku ishoramari.
Ihuriro ryamamaza porogaramu, tekinoroji ya AI, hamwe nibyapa bya digitale biravugurura uburyo ubucuruzi buhuza nababumva ahantu rusange.Mugukoresha imbaraga zamakuru no kwikora, ubucuruzi bushobora gutanga ubutumwa bwingirakamaro, ubutumwa bwihariye kubakoresha, gushiraho imiyoboro ifatika nibikorwa byo gutwara.Mugihe inganda zerekana ibimenyetso bya digitale zikomeje gutera imbere, biragaragara ko tekinoroji ya programme na AI izagira uruhare runini mugutegura ejo hazaza hiyamamaza.
Imihindagurikire yamamaza ibyapa bya digitale ntawahakana, kandi kwinjiza iyamamaza rya porogaramu hamwe nikoranabuhanga rya AI byafunguye uburyo bushya ubucuruzi bushobora guhuza nababumva muburyo bunoze.Nkumuyobozi mukuru wa Place Exchange, Ari Buchalter iri ku isonga ryihindagurika, atanga ubumenyi bwingenzi mubushobozi bwa tekinoroji ya programme na AI mu nganda zerekana ibimenyetso.Hamwe n’amasosiyete nka Screenage ayoboye kwishyurwa mubisubizo bishya byerekana ibimenyetso bya digitale, ubucuruzi bufite amahirwe yo gukoresha ayo majyambere kugirango habeho ubukangurambaga bukomeye bwo kwamamaza no kugera kubo bateze amatwi bafite ibisobanuro bitigeze bibaho kandi bifatika.Igihe cya buri bucuruzi nkurusobe rwamamaza ruri hano, kandi ahazaza hamamaza ibyapa bya digitale byuzuyemo ibishoboka bitagira iherezo.
Emera ahazaza h'amashushoitumanaho na Screenageno guhamya imbaraga zo guhindura zitanga.
Igihe cyo kohereza: Mutarama-10-2024
