Mwisi yamamaza, ibyapa bya digitale byo hanze bifata umwanya wambere.Ibicuruzwa bicuruza bigenda bifata gahundaDOOH (digitale hanze yurugo)kwamamaza kugirango bongere ibikorwa byabo byo kwamamaza no kugera kubo bagenewe muburyo bunoze.Screenage niyambere ikora ibyapa bya digitale kumurongo wambere wiyi mpinduramatwara, itanga ibisubizo bigezweho kubirango bishaka kugira uruhare runini binyuze mumatangazo yo hanze.
Porogaramu yo hanze yerekana ibyapa bya digitale ihindura umukino kubimenyetso byo hanze bya digitale, byemerera ibicuruzwa gufata iyamamaza ryo hanze kurwego rukurikira binyuze mumibare iterwa namakuru, gupima iterambere no guhanga udushya.Iri koranabuhanga rirahindura uburyo ibirango bihuza nababumva kandi ni umukino uhindura umukino mwamamaza.
Usibye ibyapa byamamaza gakondo, ibirango bicuruza ubu bifashisha itangazamakuru rya porogaramu hanze yurugo kugirango ritange ubutumwa bwamamaza kandi bufite akamaro kubakiriya.Iri koranabuhanga rifasha ibirango gutanga ubutumwa bukwiye kubantu bakwiriye mugihe gikwiye, bigakora uburambe bwihariye kandi bushishikaje kubakoresha.
Imwe mu nyungu zingenzi zitangwa na progaramu ya progaramu yo hanze yurugo nubushobozi bwayo bwo gukoresha amakuru kugirango tumenyeshe ingamba zo kwamamaza.Mugukoresha amakuru nyayo nkikirere, imiterere yumuhanda hamwe n’imibare yabaturage, ibirango birashobora gutanga ubutumwa bwingirakamaro kandi bwihuse kubakoresha.Ibi ntibitezimbere gusa kwamamaza neza, ahubwo binongera uburambe bwabakiriya.
Mubyongeyeho, gahunda ya DOOH itanga ibipimo bigezweho hamwe nisesengura, byemerera ibirango gukurikirana imikorere yibikorwa byabo byo hanze byamamaza ibyapa bya digitale mugihe nyacyo.Ubu bushishozi butuma ibirango bihita byorohereza ibikorwa byabo byo kwamamaza, byemeza ko buri gihe bitanga ubutumwa bwamamaza kandi bwiza.
Kwerekana biri ku isonga ryiyi mpinduramatwara yerekana ibimenyetso, itanga ibirango ibisubizo bigezweho kubyo bakeneye byo kwamamaza hanze.Nkumuyobozi wambere wibimenyetso bya digitale, Screenage itanga ibicuruzwa byinshi na serivise zifasha ibirango gukoresha imbaraga za programme DOOH.
Hamwe no kwibanda ku guhanga udushya nubuziranenge, Screenage yiyemeje gufasha ibirango kugira uruhare runini hamwe nibyapa byo hanze.Kuva hejuru-yerekana cyane kugeza kuri ecran ikoraho, Mugaragaza itanga ibisubizo byuzuye kugirango uhuze ibyifuzo bitandukanye byibicuruzwa bishaka kuzamura ibikorwa byamamaza hanze yurugo.
Muri make, izamuka rya programme DOOH rihindura ibyapa byo hanze byerekana ibimenyetso byerekana ibicuruzwa.Mugukoresha amakuru-ashingiye ku ntego, gupima iterambere no guhanga udushya, ibirango birashobora gutanga ubutumwa bwamamaza kandi bufite akamaro kubakoresha.Nkumushinga wambere wibikoresho bya digitale, Screenage iri kumwanya wambere wiyi mpinduramatwara, itanga ibirango ibisubizo byambere kugirango bajyane kwamamaza hanze yurugo kurwego rukurikira.Mugihe inganda zikomeje gutera imbere, biragaragara ko gahunda ya digitale hanze yurugo iri hano kugirango igumeho, kandi ibirango byakira iri koranabuhanga bizagira inyungu zikomeye mugushikira abo babareba muburyo bunoze kandi bushishikaje.
Emera ahazaza h'amashushoitumanaho na Screenageno guhamya imbaraga zo guhindura zitanga.
Igihe cyo kohereza: Mutarama-17-2024
